ODU, a leading international supplier of connector systems, is sending out a clear signal of appreciation and solidarity. With the introduction of the new employer brand "ODU - Where your work counts #woduzählst", the company is emphasizing how important every single employee is for our joint success. Under the hashtag #woduzählst (where you count), this message will be conveyed both internally and externally in future.
"For ODU, every contribution that our employees make every day counts. Their technical expertise and commitment not only ensure the high quality of our products, but also the future of our company," the company emphasizes. The new employer brand is part of a broad initiative to strengthen the loyalty of employees and potential talent to the company and to communicate ODU's work culture.
The new slogan "Where your work counts #woduzählst" reflects the values that ODU stands for as an employer: Quality, job security, flexibility and a trusting working relationship. ODU offers meaningful work in a stable working environment and is characterized by a high level of industry diversity, which gives employees long-term prospects.
Visual realignment and modernization of the employer brand
Parallel to the content orientation of the new brand, the visual appearance is also receiving a modern update. The ODU blue, which the employees already represent on a daily basis, will be showcased. A dark blue background gives the appearance of the employer brand a contemporary character. These adjustments are reflected in various internal and external HR measures, from regional poster campaigns to careers fairs and social media appearances. The highlight color for permanent positions and students is orange, while a fresh green attracts attention for apprenticeships.
With the new employer brand, ODU is underlining its role as an attractive employer that focuses on the performance and commitment of its employees - in a way that promotes trust, appreciation and cohesion.
HR-Marketing Specialist